One TA Subscriber wants to make sure their team gets the recognition they deserve:
The biggest challenge I am currently facing is true validation for all my and my team’s contributions.
You might just find the solution in employee advocacy.
Doing this right is a feature common across orgs that make it onto lists of the best places to work. That’s what researchers from RedThread learned recently.
“One thing executives at the organization told us was particularly striking: Managers act not only as guides and coaches to employees but also as advocates,” they write. “[. . .] Through research and conversations with leaders at a wide array of companies, I’ve seen that advocacy can be a powerful tool for managers, boosting productivity and employee retention. It also improves relationships both inside and outside the organization, which helps the organization flourish.”
How To: A.D.V.O.C.A.T.E.
A – Advertise
Advertise your team’s accomplishments.
Don’t just share, discuss, or talk about your team’s accomplishments—advertise them.
In other words, put concerted effort into framing your team’s contributions in the most short, concise, and memorable way possible.
This subtle strategy increases the chances that all the amazing things your team does will be instantly understood and remembered by the incredibly busy higher ups you want to turn into your group’s number-one fans.
D – Details
Discuss your team’s skills and accomplishments using detailed examples.
Talking up your team using vague terminology might be enough to earn a “great job” or “excellent work” from the big bosses, but if you want your team’s accomplishments to be truly and deeply appreciated, then you must provide specific, unique, and memorable details.
Be sure to cover the who, the what, the how, and the when.
The experts at SHRM relay the following advice from an author and leadership development expert:
“Rather than just saying Jane is good at negotiating contracts, for example, her manager should tell a story: ‘Because of her skill set, Jane was able to renegotiate much better terms on this contract we’ve had for years. Nobody else has ever been able to get them to agree to new terms.’”
V – Voice your praise
Voice praise at any and every opportunity.
Make praising your team casually and publicly second nature, like breathing. This kind of thing, especially if you keep it up, works cumulatively to boost org-wide positive perceptions of your team.
O – Open your network to support them
Open your personal network to support your developing direct reports.
“Much has been said about the importance of helping employees learn to grow their own networks,” writes the MIT Sloan Management Review. “When managers act as advocates for their staff members, they go a step further as a connector by actively sharing their own networks with their employees.”
C – Career-minded mentorship
Mentor the career and the person—not the position.
Offer career-minded mentorship that considers and honors direct reports’ most authentic and long-term aspirations in addition to mentorship that focuses on learning and development that has a more obvious and immediate impact on your current team and current goals.
A – Ask questions
Ask questions, listen, and avoid assumptions.
Ensuring overarching recognition and support for the team is an accomplishment. However, a strong leader’s work doesn’t end there.
Advocating for employees also means asking and listening to what skills and talents they wish to be recognized for or to develop further.
T – Take their side, at all times
Take their side on all big decisions that affect their work schedules, work-life balance, and their lives in general.
This is a good example of how appreciating and recognizing your team members can snowball into better appreciation from higher ups. For example, if you’re advocating for the continuation of full-time remote work despite executive push-back, that’s also an endorsements.
It’s a signal to the higher-level managers that these employees have your full trust. (That can be a powerful thing for big decision makers to witness.)
E – Embrace the idea of whole-human support
Embrace the opportunity to support your team from multiple angles.
To garner broader support and buy-in for your team’s overall awesomeness, your own support must be pristine from all angles.
It must extend to supporting them in times of negative attention as well as positive. That means going to bat for your team members, even when—or especially when—you don’t even agree with them.