TA reader, Malia B., wrote:
“My biggest struggle is a lack of purpose at work. I’m just going through the motions and my project quotes are small or die before really taking off.”
I’ve been in this spot before many times.
That specific kind of flat where you’re productive, but not invested.
Where projects move, but nothing really builds.
I’ve been thinking about this inside my own team lately.
A few weeks ago, I had my team take a self-discovery assessment from Pigment. I framed it as a collaboration exercise.
What I didn’t expect was how much it made me rethink how I structure work (especially my own).
What It Showed Me About Myself
My results labeled me an Accelerator with strong Integrative strengths.
Which makes sense. I like building systems, connecting dots, and designing how things flow across content, partnerships, and revenue.
What caught me off guard wasn’t the strengths, though.
It was how much independent thinking time I actually need to do my best work.
A lot of my strongest ideas come from quiet processing. Pattern recognition. Solo ideation.
And yet my calendar is packed with meetings because I can operate that way.
There’s a difference between being capable in a work style and being energized by it.
That realization alone changed how I structure my week.
Then I Looked at Cameron’s Results
Cameron’s report leaned more analytical and operational. Clear lanes. Structured thinking. Defined parameters.
And I immediately saw something.
I had been giving her a lot of high-ambiguity, cross-functional projects (the kind I personally enjoy).
But that’s not automatically where she operates best.
So we adjusted:
- More data analysis and performance tracking in her lane
- Clearer project scopes before execution
- Less abstract “build something interesting” direction
I’ve already seen fewer second-guessing Slack threads and more decisive updates.
It’s a small adjustment, but small adjustments compound.
Same role. Same person. Better positioning.
Back to You, Malia
When projects stall or stay small, it can wear on you.
Sometimes the issue isn’t effort, it’s fit.
Fit between:
- How you think
- What kind of work energizes you
- The way your role is currently structured
Pigment breaks this down in a surprisingly practical way: how you process information, where you naturally create value, what kind of projects sustain your energy over time.
For teams, it’s useful language. Instead of assuming someone “isn’t pushing,” you can look at whether they’re being asked to operate outside their natural strengths.
That’s a different conversation entirely.
If Work Feels Flat Right Now
Try this before making any big decisions:
- Look at your last five projects. Which ones did you feel invested in? Which ones felt mechanical?
- Notice your energy during the week. What kind of work makes time move faster?
- If you manage people, ask: am I assigning based on capability, or alignment?
Those are not the same thing.
Purpose doesn’t always require a new job.
Sometimes it starts with understanding how you actually work, and adjusting the structure around that.
And that can change more than you think.

Joanna (TA Co-Founder)