Weekender #153

🏢 Workplace: Key workplace trends to watch from 2024 to 2027.

🍎 Health: Three signs you’re not eating enough fiber.

🤖 AI: Get access to this on demand AI course on AI & ChatGPT (for free).

💖 Dating: 12 first date ideas that aren’t just grabbing drinks.

Hispanic Heritage Month always stirs a mix of emotions for me. As a first-generation American with a father from Barcelona and a mother from Mexico City, I’ve been immersed in a rich cultural tapestry that is both vibrant and intricate.

Growing up bilingual, I learned Spanish as my first language and always identified deeply with my Latina heritage. Despite embracing many stereotypes associated with my background, I’ve also faced numerous misconceptions that can be frustrating.

Here’s a more intimate look into the realities that often accompany Hispanic Heritage Month, from stereotypes to societal expectations:

1. Whitewashed: I’m often pegged as ‘whitewashed’, a term that feels both misleading and loaded. I hear things like, “You don’t even have an accent when you speak!”—as if speaking fluent English somehow erases my Latina identity. Weird, huh? I can be both Latina and speak English without an accent. I can be well-educated and still blast Celia Cruz bangers in my car. There’s this narrow, preconceived notion of what it means to be Hispanic, and if I don’t fit that stereotype, suddenly I’m deemed “white.” Honestly, it’s not just frustrating—it’s rude 😬. Even if it’s said with good intentions, it comes across as ignorant and flattens the richness and complexity of Hispanic identity.

2. Ethnic and National Identity: Spaniards are often considered ‘white’ by American standards, which oversimplifies the rich diversity of Spain and its history. Being Spanish and Mexican places me in a unique cultural crossfire. My dad’s people probably conquered and took my mom’s people and land back in history. I’m aware of that whole weird dynamic. But it’s also equally insulting to diminish my Spanish heritage simply because I’m also Mexican. I frequently have to remind ignorant people, “No, it’s not the same. THERE’S A WHOLE OCEAN in between the two countries.” Both cultures are rich and diverse, yet they have distinct histories, languages, and traditions. It’s disheartening to see people conflate the two, often unaware of the vast differences between them.

3. Colorism: Racism and bias are not just an American problem. Colorism exists within many Hispanic communities, where darker skin is often less valued. This bias transcends borders, affecting many with roots in Latin America, Spain, and beyond. It’s something I think younger generations are working on, and educating their elders to be better about.

4. Cultural Appropriation: Personally, I’m not offended when people celebrate Cinco De Mayo with sombreros and ponchos, and tacos and margaritas. It’s part of the culture! I love seeing people captivated by the fun spirit and nature of Mexican people. However, when it comes to acknowledging immigrant contributions, speaking about Latino culture with respect, and voting in favor of legislation to support the community—they forget all about it. It’s not cool to pick and choose when you want to “like” Mexican or Latino people.

5. Navigating dual expectations: It’s not easy to juggle expectations of my Hispanic and American identities; it’s a balancing act. Especially being the eldest daughter, it involves managing familial expectations—like translating for parents or handling more responsibilities at home—and fitting into the broader American culture. There’s an entire generation of “no sabo kids”, influencers and celebrities encountering this too. This intersection can feel isolating, as we’re not quite enough for either side.

Hispanic Heritage Month should go beyond surface-level celebrations. It’s a time for reflection and dialogue about the complexities of Hispanic identities and experiences—past and present. Instead of just celebrating, let’s critically examine what it means to be Hispanic today, and actively support Latino communities by appreciating the rich diversity that defines Hispanic culture.

Thania (TA Content Mgr.)

Having managed close to $1M in swag budgets for marketing events, employee gifts, client gifts, and holiday gifting, I can tell you one thing: now is the time to start planning.

Whether you’re gearing up for the holiday season or prepping for upcoming conferences, early planning is crucial—vendors need extra lead time due to high demand.

Keep in mind:

• For Holiday Gifting: Plan now for personalized gifts that’ll stand out during the busiest time of year.
• For Events: High-quality or highly useful swag at conferences makes your brand memorable, but timing is everything—start early to avoid rush fees.
• Shipping & Delivery: Ensure you have updated addresses and allow for longer lead times.

Here are some of my go-tos when it comes to events:

• Branded socks (always a hit)
• EOS lip balm
• S’well tumbler
• Eye mask
• Power bank

And some trending holiday gifts:

• JBL
• Fellow Pour Over Kettle
• Sherpa blanket
• 3 piece cheese set

Don’t wait—work with swag.com to create unforgettable, high-quality swag.

Joanna (TA Co-Founder)

📚 Read: The Culture Code by Daniel Coyle

In The Culture Code, Daniel Coyle explores the secrets behind some of the world’s most successful organizations. This book breaks down the elements that create strong, effective group cultures and how you can apply these principles to any team or community. Whether you’re a leader, manager, or just curious about what makes groups thrive, this book provides actionable insights to help foster collaboration, trust, and innovation within your own organization.

📺 Watch: Emily in Paris

Emily in Paris is back for season 4, and it’s exactly the guilty pleasure we all secretly love. With its fun (and sometimes questionable?) fashion, romantic chaos, and the dreamy Paris backdrop, it’s the perfect blend of escapism and drama. If you’re craving a fun, lighthearted binge that lets you dive into the City of Light (without leaving your couch), this season has you covered.

🎧 Listen: Too Sweet By Hozier

Hozier’s Too Sweet is the perfect blend of soulful and smooth—an irresistible track that’s as rich and layered as its lyrics.

If you’re in charge of work travel, you know just how overwhelming it can be—juggling last-minute changes, coordinating itineraries, dealing with constant booking hassles, etc. But it doesn’t have to be that way.

Join us for a 45-minute live webinar on Thurs 9/26 at 2PM PT, led by a veteran Executive Assistant who’s mastered the art of travel management.

Packed with insider tips, you’ll learn how to streamline everything from booking flights to organizing itineraries—cutting out the stress and saving time.

And as a bonus? Attending the free webinar unlocks a $500 personal travel voucher if you book a hotel with Navan.

Register for the webinar here.

Rylee is the Princess of the house and Daddy’s Girl. She has two older human brothers who adore her, a Dad who tells her she’s the love of his life, and a mom who knows that she’s really Rylee’s favorite and BFF.

She is a lover of everyone (except for the garbage and mailman), enjoys long naps in the sun, being snuggled on the chair by mom and dad, and goes wild when she wants to play with her ball. Never a dull moment with Rylee!

💌 We’re huge pet lovers at The Assist and want to feature a pet each week—fill out this form for your fur baby to be featured!

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