Click the image for the punchline 👆.
✅ Today’s Checklist:
- Use this framework to build your 90 marketing plan
- Ask for support on priorities, not more headcount
- How to handle political discussions at work
- Which fertility tracking apps are best
🗓️ Upcoming Event: This 25-minute webinar is your backstage pass to the first calendar built just for EAs and AAs. Join Vimcal EA on Thurs 1/16 at 12pm PT/3pm ET to see how to schedule like a boss.
QUICK LINKS
📘 A guide to professional development, designed for young female professionals.
🤖 Four graphs reveal where AI is already impacting jobs.
💰 Learn how to save money quickly to reach your big goals.
🤝 Inspire trust and belonging with these 12 authentic phrases leaders swear by.
MARKETING
Your 90 day Q1 marketing game plan
Takeaways:
- A 90-day marketing plan doesn’t have to be overwhelming if you break it down into clear, actionable steps like setting SMART goals, auditing your assets, and aligning them with your long-term vision.
- Prioritize creating content and campaigns that serve your clients’ needs while also building trust and community through consistent messaging and engagement.
- Your marketing plan isn’t set in stone—measure your progress, learn from what works, and recalibrate for continued success. Flexibility is key to growth.
DON’T MISS THIS EVENT
🎟️ Your Next Career Move: Trybe 2025 (Ticket Prices Increase Tomorrow!)
Ready to level up in your career? Join Trybe this May 20–22 at the Aria LV and connect with 1,200+ women and allies across industries. Here’s what’s waiting for you:
- Make meaningful connections. Network with professionals from top companies like Coca-Cola, TikTok, J.P. Morgan, and more.
- Have conversations that count. Join 15,000+ 1:1 meetings designed to spark partnerships, close deals, and uncover new opportunities.
- Learn from the best. Get inspired by 150+ speakers, actionable workshops, and sessions tailored to boost your personal and professional growth.
Companies like Nordstrom, AWS, Marriott, Mastercard, TikTok, Walmart, Coca-Cola, and Morgan Stanley are already sending teams—don’t get left behind.
⏳ Ticket prices go up tomorrow at midnight. Save your spot now!
LEADERSHIP
Don’t ask for more headcount, ask for priorities
Takeaways:
- There are always going to be situations where you have more work than resources available, the key is to communicate priorities to leadership.
- Immature managers ask for head count, but mature leaders talk about priorities.
- Remember that you have more than 1 lever to accomplish the goal but getting on the same page on what goals are important is the first step to getting leadership on your side for more headcount.
POLITICS
How to handle political discussions at work
Takeaways:
- The goal doesn’t need to be to avoid political conversation altogether but to establish clear boundaries for healthy exchange before the dialogue begins.
- Politics are polarizing which often prevents us from hearing stories from people who have different backgrounds than our own, so create space for people from all communities and creeds to share their stories (if they choose to).
- Often, the first step to unearthing discrimination in the workplace is personally reflecting on the unintentional ways you may be perpetuating bias or committing microaggressions; this will lead to greater transparency and trust, further establishing an environment for constructive dialogue about important issues.
PERSONALIZED SOLUTIONS
The #1 Reason Weight Loss Plans Always Fail
Let’s face it: one-size-fits-all doesn’t work when it comes to weight loss. Your metabolism, lifestyle, and even those curveballs life throws your way are uniquely yours.
Enter Weight Loss by Hers: A holistic program that’s built around you.
Here’s how it works: A licensed healthcare provider reviews your health history and creates a personalized plan that might include custom medication, nutrition support, and even tips for better sleep. The best part? It fits seamlessly into your life with straightforward pricing, easy check-ins, and a multi-month plan that keeps you on track.
Thania, our Content Manager, swears by it:
“I was having a really hard time losing weight (long story short, I had mold in my house!), but I turned to Hers to test out their weight-loss pills. I was able to see the scale move within a month and found a ton of Reddit communities for support. The check-ins were easy, and I could email their provider and get answers within 24-48 hours. Plus, they sent me all the pills at once with their multi-month plan. I’d def recommend it if your regular doctor isn’t versed in weight loss or just isn’t very helpful.”
2025 is your year to feel more confident and take charge of your health. Your goals are as unique as you are—shouldn’t your plan be too?
Take your free weight loss assessment today.
DISCLAIMER: Hers Weight Loss is a holistic program that includes nutrition support, technological tools, and custom medication kits prescribed based on what your provider determines is medically appropriate and necessary for you. Hers Weight Loss includes compounded products which are not approved by or verified for safety or effectiveness by FDA. See website for full details, important safety information, and restrictions, including online provider consultation requirements.
HEALTH
Which fertility tracking apps are best
Takeaways:
- Clearblue is reportedly a waste, and Proof’s process for uploading results leads to inaccuracy.
- Kegg doesn’t give you insight on hormones just checks your cervical mucus and Mira has a slow production of results and lacks comprehensive reporting.
- Inito (pssst…this link includes $25 off the starter pack) is a clear winner for it’s easy of use strips, personalize predictions, and a great reporting dashboard.
STAFF PICKS
Stuff We’re Loving This Week
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JUST FOR FUN

SPILL THE TEA
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