#ThirstyThursday Issue #173

The Assist Newsletter
March 4, 2025
A pink graphic with bold white text that reads, "WHY DO BASKETBALL PLAYERS LOVE MARCH?" Next to the text is a cartoon character with heart-shaped eyes, wearing a basketball jersey and headband, sitting next to an orange basketball with small red hearts floating around.

Click the image for the punchline 👆.

Today’s Checklist: 

  • How to grow your social media as a small biz
  • Tax tip for single moms
  • Leveraging your skills for equity
  • The history behind Women’s History Month

QUICK LINKS

🧠 Work smarter in spreadsheets with these 50 Excel shortcut keys.

😬 Fix hair breakage around your face with these must-know tips.

🌿 Discover how to find meaning in life’s mundane seasons and appreciate the simple things.

📖 Embrace the power of mistakes as a path to learning, growth, and humility.

MARKETING

A video thumbnail with a smiling woman in the foreground, and a collage of social media images in the background. The text at the top reads, "Business Owners STOP posting like this on social media.”

Small Biz: Stop Posting Like This on Social

 

Takeaways:

  • Avoid using static images and promotional looking graphics. They’re outdated and don’t increase engagement.
  • Instead, research other creators in your industry and see what short reels are performing best.
  • Then re-create those formats in your own tone and branding, and watch as your social media growth increases.

Get the tips on TikTok.

ACCOUNTING TOOLS

An illustration of a woman holding a clipboard and pen, smiling while looking at an income statement. Surrounding her are financial icons including a calculator, stacked gold coins, and a dollar sign in a circle, representing financial planning or budgeting.

FreshBooks vs. Xero: Which One Actually Saves You Time?

 

Choosing the right accounting software shouldn’t feel like a full-time job. Whether you need a simple, no-fuss solution or powerful financial tools to manage a growing business, here’s how two top contenders stack up:

FreshBooks – Designed for solopreneurs, freelancers, and small businesses, FreshBooks makes invoicing, expense tracking, and time management a breeze. With features like automated reminders, recurring invoices, and mileage tracking, it’s built for people who want to spend less time on accounting and more time growing their business. Plus, it syncs with your bank and integrates with tools like Stripe and PayPal, making payments seamless.

📊 Xero – Built for scaling businesses and teams, Xero offers multi-user access, detailed financial reports, and deep integrations with 1,000+ apps. If you manage inventory, payroll, or multi-currency transactions, Xero provides the flexibility and power to handle complex financial needs. With features like real-time cash flow tracking, AI-driven bank reconciliation, and a mobile-friendly dashboard, Xero is ideal for businesses that need more control and customization over their finances.

No matter your business size, having the right tools makes all the difference. FreshBooks keeps it simple and stress-free, while Xero gives you depth and scalability—because your accounting software should work for you, not against you.

FINANCES

A video thumbnail of a woman with long braids wearing a black top, holding up one finger as if making a point. The text overlay reads, "Tax tips for Moms filing taxes.”

Filing Taxes as a Single Mom

 

Takeaways:

  • You can place an Identity Protection (IP) PIN on your child’s Social Security number to prevent unauthorized individuals from claiming them as a dependent on their tax return.
  • If you’re concerned that an ex or another adult might try to claim your child when they shouldn’t, the IP PIN serves as a safeguard, alerting the IRS of your rightful claim.
  • The IRS issues a new PIN each year, and only the person with that PIN can claim the child as a dependent. If someone else tries to file without it, their claim will be rejected.

Watch the IG reel.

NEGOTIATION

A screenshot of a tweet from Codie Sanchez that reads: "There's a secret rule the really rich follow... You earn with your skills, not your hours. Here's one way to start earning with your skills (Expertise to Equity framework):”

Leveraging Your Skills For Equity

 

Takeaways:

  • Leverage your skills for ownership: Instead of trading time for money, focus on leveraging your skills to gain equity in a business. By offering valuable expertise such as advice, connections, or outcomes, you can negotiate a share of the company in return for your contributions.
  • When structuring deals, prioritize the value you can bring to the company in terms of results (e.g., driving revenue or improving key metrics) rather than how many hours you work. The more value you provide, the more equity you can ask for.
  • To successfully negotiate equity deals, use the LUB method: Likability (show appreciation for the company’s story and vision), Understanding (show you understand their struggles), and Belief (demonstrate how your expertise can solve their problems).

See the LinkedIn post.

SAVE THIS FOR LATER

An illustration of two people collaborating on achieving a goal. One person stands on a higher platform gesturing towards a bullseye target, while the other holds a tablet and listens. A large upward arrow connects the platforms, symbolizing progress or growth.

Want Smoother Operations? Fewer Headaches? Better Results? Here’s Your Toolkit

 

Leading is about solving problems before they explode. Between keeping your team productive, managing finances, and staying ahead of the competition, it’s easy to feel like you’re drowning.

3 Quick Leadership Tips Before We Dive In:

  • Delegate Like a Pro – If you’re doing everything, you’re doing it wrong. Use tools to automate and offload tasks.
  • Communicate Clearly – Misalignment kills momentum. Make sure your team has real-time collaboration tools.
  • Stay Agile – The best leaders adapt fast. Use data-driven insights to pivot and scale smarter.

Tools For Your Workflows:

💰Master Your Finances

  • Bill.com – Late payments kill businesses. Streamline invoices, pay vendors, and keep money moving.
  • Ramp – Supercharge expense management with automated processes, clear financial insights, and better control over company spending.

📊 Run Projects Without the Chaos

  • monday.com – Stop drowning in emails. Assign tasks, track progress, and automate workflows.
  • Resource Guru – Overbooked team? See availability at a glance and prevent burnout.

🗣️ Communicate Like a Pro

  • Wrike – Streamline communication and collaboration with a platform that combines tasks, projects, and documents all in one place.
  • Zoho – Scattered tools slowing you down? CRM, HR, and project management—all in one.

💼 Build a Stronger Business

  • Rippling – HR, payroll, and IT in one platform. Hire, onboard, and manage employees seamlessly. (Plus, they’re giving away $100 gift cards just for exploring their platform.)
  • Paychex – Payroll nightmares? Automate salaries, taxes, and benefits with zero stress.

📈 Grow Without the Guesswork

  • Salesforce – Losing leads? Track prospects, automate follow-ups, and close more deals.
  • web.com – Your website should work for you. Build a high-converting, sleek site without coding.

Which one fixes your biggest leadership pain point?

CELEBRATIONS

A video thumbnail featuring a collage of influential women from history, including Simone Biles, Ruth Bader Ginsburg, Alexandria Ocasio-Cortez, and others. The text overlay reads "WOMEN'S HISTORY MONTH," with a caption at the bottom stating, "Here's why. The origin story of Women's History Month is up for debate.”

Women’s History Month: How It Was Born and Why It’s Observed in March

 

Takeaways:

  • What started as just one day of recognition during the suffrage movement grew into International Women’s Day, then Women’s History Week, and finally, in 1987, Congress declared March as Women’s History Month. This didn’t happen overnight—women fought to make it happen.
  • Every year, a special presidential proclamation honors the incredible achievements of women in America. From trailblazers in history to everyday women making an impact, this month is about recognizing our strength, resilience, and contributions.
  • While we’ve come a long way, gender equality is still a battle. Women’s History Month is a time to reflect on progress but also to continue pushing for the rights, representation, and respect we deserve.

Watch the YouTube video.

STAFF PICKS

Stuff We’re Loving This Week

 

🏐 Thania loves these workout shorts for volleyball.

🧹 This vacuum sucks—literally and flawlessly.

✨ This miracle scrubber takes the ‘ugh’ out of deep cleaning.

🤖 Fellow supercharges meetings with AI-powered summaries, auto note-taking, and seamless action item tracking.

JUST FOR FUN

A tweet from Jenni (@hashjenni) that reads: "'I hope this email finds you—' STOP FINDING MEEEE." Below the text is a meme of a woman crying and hiding under a table, looking distressed. The background is bright yellow with abstract swirl patterns.

SPILL THE TEA

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TA Poll ThirstyThursday #173

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